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A year ago there wasn't much choice in the matter, we had just had the shoe drop on the pandemic we've been dealing with since and there was a lot of figuring out pretty much everything, everywhere and how we'd all manage.  Like many of the pre-planned events that got caught up in the immediate wash of closures, the Cheers and Chocolate event at the Culinary Institute of Michigan to benefit Every Woman's Place went dark.


Well, while we're still not really able to congregate in big groups just yet, what do we do best in Muskegon?  We improvise, adapt and overcome.  We find ways to make things happen and we don't let those who make a difference in the lives of others fail.  If nothing else we've seen over the past 12 months on our little corner of the planet, we know all too well what it takes to circle the wagons, protect what's ours.  We're also masters at the game of finding ways to adapt what we're used to so that the funds raised at the events continue to help the causes so dear to us and so vital to those they serve.  We all know that this pandemic didn't give a pause to the victims of abuse, domestic violence, sexual assault and sex trafficking. 

This year, Cheers and Chocolate will be taking on a little different spin!  While the usual 600 or so can't pack into the CIM, it's a limitless number that can participate in the Cheers and Chocolate Community Crawl!  Area business owners can pick a deal, a special or maybe a limited menu item...anything.  What ever they come up with, a portion of the proceeds is the donation.  Over the course of a month, think about the amount of extra visitors that could be coming by to help and try something new!!  There are details and incentives CLICK HERE.  After the month of crawling things will culminate at the Downtown Muskegon Social District at the Community Crawl Finish Line on April 24th at the Olthoff Stage!  There will be some live music, a pick up spot for those who just can't miss out on the amazing confections whipped up by the CIM and of course,  a chance to mingle in a little different setting this year...and different isn't always a bad thing.

Elisa Hopper is the Director of Development at Every Woman's Place and we met up on a picturesque morning Downtown Muskegon for the announcement of all that's to come.  Take a listen.  


So, it's a little bit of a different approach and a little different vibe, but...we want to let you in on a little secret too.  These adapted fundraisers...they are working.  Why?  Because in as much as it's fun to dress up and go to the CIM or maybe it's the Power of the Purse or maybe it's any one of your other favorite charitable events at any one of your favorite places for your favorite causes....it's not about that.  It's about us.  It's about the never ending good that comes from each of us doing our small part to make sure that we care for each other and those who can't care for themselves.  We protect, we rebuild we invest in our neighbors and we do it like no other.  

Click below to learn a little more about the Cheers and Chocolate Community Stroll 2021 and we'll see you in April!

cnc 2021