Muskegon Metro Area News
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Editors Note - As 2021 came to a close, even with all we had to endure we celebrated a year of incredible growth.  While we had to work through the challenges that any other company had, we showed that making media in an on demand platform could work in Muskegon and that we could offer a variety of programming that people could watch at their convenience through any number of outlets.  Online, Amazon Fire TV, Roku devices and on the Muskegon Channel App, we are so thankful that you seek us out.  With that, what we offer needs to evolve and grow too, so we set out a challenge to those who contribute regularly. 


I asked our contributors to come up with an idea for longer form programming that went a little deeper into the people of our area.  We've been pretty good at the "who what where" stuff, but to be able to open the platform up to a longer discussion about what makes people and places tick was the challenge and everyone came up with their own spin on what it meant to them.  Some pretty exciting ideas were formed and they will reach into every corner of our community. 

Michelle Tyson chose to to a monthly segment called "Professional Women Making a Difference" and when our sponsor Scherdel Sales and Technology heard of what was to come, they jumped on board to help share the stories of these women from all areas of expertise.  We are so very thankful to Scherdel not only for continuing the "Step It Up Muskegon" program but adding this incredible way to see how women manage to build, grow and maintain all their do in their respective fields.

Michelle wanted to ease into it a little, so she picked one of her best friends, Jessie Wilde.  Jessie is a young entrepreneur and VERY active member of the Muskegon community.  We first noticed Jessie when she was doing Facebook live streams and trying to keep up with Jessie, well it's a task.  She's a wife, a mother of 5 and incredibly passionate helping people in many ways.  She's a business consultant, she's a frontline rep for Burl and Sprig in Muskegon, a life coach and she's even been known to pitch in a little here at the Muskegon Channel.  

The idea isn't "new" but it's new to the Muskegon Channel to focus a longer form discussion about the reality of working women today and we are incredibly thankful to Scherdel Sales and Technology for their support and Michelle for grabbing the reigns and getting going.  Take a listen to Episode 1 of Professional Women Making a Difference with Michelle Tyson on the Muskegon Channel.  Thankfully Andy O, Publisher.


One down, more to come.  Michelle continues to push herself in all she does.  From her work at school to her striving to improve community with Taking Back Muskegon and the outreach she does there for young people, learning, growing and pushing the edge is what she's all about.  Michelle's evolution has been amazing for coming on with us having no experience in media previously.  Next time, it's all Michelle minus the editors notes.  We hope you enjoyed a great conversation between two driven women sharing what they do to make it all come together every day to make a difference.

Scherdel is actively hiring for incredible positions right here in Muskegon.  Would you like to grow with a global company focused on development of employee strengths and an incredible team environment?  Click on their logo to find out what they have immediate openings for. 

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