Getting around is taken for granted by most.  Ease of moving is generally a given but there are times when we all need a hand, maybe after an accident or a surgery....some may have a mobility issue from birth and need a little assistance to get going, or stay going.  We are fortunate to have a good network of people in and around Muskegon who's caring hands can provide the work, and when equipment it needed too...they can think of ways and resources to help those in need get it. 

To highlight and feature the work of the young people of the area is a task paramount to us.  Our foundation is planted in the hearts and minds of those who are coming along down the road not too far behind us and to give them the focus and attention they need to feel appreciated, heard and elevated is a huge piece of our work as well as the work of countless others from every corner of the county....or neighboring counties for that matter.  The West Michigan Student Showcase is a major part of that bringing together a wide variety of incredibly talented young people from area schools to be seen, heard and felt over a two day period at the incredibly ornate Frauenthal Theater in Downtown Muskegon.

We're remarkably fortunate to have the working relationship we do with Trinity Health.  The idea that we can bring you the forefront of medicine from providers who are leading the way in the state in advanced healthcare like we can would have been unthinkable only a few years ago, but with drive and purpose we work to maintain that open channel to bring you essential information.  It's February and we're hot off the heels of Valentine's Day so what better month to deem Heart Health Awareness Month?

Time I let everyone in on a little secret.  I go around Muskegon County collecting stories and meeting people.  We share those stories and then people watch and learn and hopefully those stories go further than any media that's ever been put to work in Muskegon has gone.  From there, we hope that our slogan of "We Have a New Story to Tell" takes the image we're shooting for into the eyes and ears of the viewer and our work to change the narrative of all of us in Muskegon County will someday have made a difference.  But.....there's also a very big "unspoken" thing that comes with this job.  Want to know the secret?

The endurance of an organization speaks volumes to the dedication of it's purpose and those who are committed to the purpose behind the work.  In Muskegon, we've had an AMBUCS Chapter for 85 years and in that time, while the name might still be familiar, the mission might be a little unclear to some.  I tend to forget what I had for lunch yesterday...after 85 years, remembering what anything is all about is hard to do.  The AMBUCS however does some pretty amazing stuff, for some pretty incredible people.

To begin the story today, I'd like to speak to the idea that we've been very intentional about our engagement with the cannabis industry.  This has not been for a reason that we're for or against it and it's certainly not based in my nearly 20 years of sobriety from alcohol.  I have my own opinions of both and I have seen the effects of both play out in lives for years.  We have stayed on the sidelines for one reason and that is the fact that with the legalization of marijuana in Michigan, came a FLOOD of product and opportunity for people to jump right in, and in Muskegon...the resources to effectively educate people on what modern day marijuana is all about are really not enough to give people enough to go on.  Any product that can effect your ability to operate a machine needs to be used responsibly and the inarguable fact that a young brain developing should not be under the influence of anything stand.

Well, we gave it a shot a couple years ago and if you haven't buried the memory of the last couple of years by now...well, let's have a refresher.  The Noah Project set out to have an amazing fundraiser featuring some of the most incredible stuff up for grabs I'd ever seen.  They even had someone donate some Elton John tickets for the Goodbye Yellow Brick Road tour, and then it was good bye everything as tours, fundraisers and all in between went dark.  Yes, it sucked.

In Muskegon we have some distinct mindsets.  We have what was.  We have what is.  We have what could be.  We have very vocal people around all three of those mindsets and we also have plenty of people who are willing to be vocal about them if they are passionate about what they believe. 

All of these characteristics are in any community, but what makes Muskegon unique in them to me, is the size of our town.. the availability of truly relevant media that's not 100% driven by clicks, shares and profits and our silos.  We have our groups and together we all stand for what matters most and through the experience of generations, we know too that more than one has come to town trying to accomplish something.... and then they left.